Joanie Parsons
Founder
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Part strategist, part dynamo, Joanie connects companies, people and ideas. She's all about high energy and high standards, big ideas and big events, team work and dream work. She's the one to call and the one to make the call for you. She founded PARSONS in 1992 - and has been on the go ever since.

In 2002, Joanie established company giving program GoodWorks, which supports a variety of causes both local and global through volunteer service, cash and pro bono donations. She is a board member of the One Eighty Foundation, an organization that works to improve the lives of children and families, and works with Haiti Babi, Water 1st and is helping to create a tennis program for disadvantaged children in Malawi, Africa.

Professional Highlights
Working one-on-one with company leaders around business development and leadership. Making connections within the business community that result in mutually beneficial relationships and partnerships.

Pam Perry
Vice President
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Part lion tamer, part firefighter, Pam turns opportunities into victories through sheer focus and organization. An expert project manager, she’s the one clients turn to when they’re looking for systems and structure to “get stuff done.” Thanks to her experience leading treks in the Himalayas, she responds nimbly to the inevitable bumps in the road and there’s no mountain she won’t climb.

Professional Highlights
Early leader in marketing communications for green building industry. Created shared vision among diverse communities to support major move and ownership change of San Francisco Flower & Garden Show. Managed national media relations tours for Sunset Books, Driscoll Strawberries and other clients. Passionate about conservation, she spearheaded a successful campaign to raise money to prevent sea turtle poaching in Costa Rica.

Sarah Blanchard
Strategist
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Part visionary, part circus juggler, Sarah not only sees the big picture, she also organizes and keeps track of all the little details. She eats complex projects for breakfast, is always looking to make a big impact and is fearless in taking on new challenges.

Sarah serves on the Global Networking Committee of the Center for Women & Democracy.

Professional Highlights
Played an integral role in launching a new organization called Smart Cities Council which aims to further smart city development initiatives worldwide. Launched The Readiness Guide in Barcelona, Spain to a worldwide audience through media coverage and strategic partnerships. Created local brand presence for Seattle office of leading national construction firm. Developed messaging and brand strategy for start-up companies from technology to new consumer products.

Natalie Cheel
Storyteller
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Part brand builder, part storyteller, Natalie brings ideas, information and inspiration together. With a background in nonprofit management, she knows how to get the most out of limited resources and make a marketing budget beg for mercy. Finding the best way to connect with audiences – and make her colleagues laugh out loud – is what makes Natalie happiest.

Professional Highlights
Partnered with Pearl Jam to launch a voluntary carbon mitigation program. Managed the activities of $20M Capital Campaign and helped secure over $13M in less than a year. Developed and managed the live programming for an annual fundraising breakfast with 2,000 attendees.

Molly Dietz
Project Coordinator
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Molly is all about social media strategy and helping clients connect with their target audiences. She started as an intern and has been rockin' since day one-devouring day-to-day details and working with clients. She's intimately involved in branding and loves creating dynamic strategies for our clients.

Professional Highlights
Molly is the social media voice of many of Parsons' clients including trücup and Leisure Care. Before Parsons, she worked at KING 5. She planned an event drawing more than one thousand attendees and raising close to $500,000 to benefit the YWCA.

Lilah Behrend
Writer & Strategist
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Part catalyst, part craftswoman. Lilah helps clients get from here to the future they want in a jiffy. From startup to next phases, Lilah’s favorite thing is to dream big with clients, and make those dreams come true, through great design, efficient work, attention to detail, network activation, and positive problem solving.

Professional Highlights
Developed a communications strategy for a $20M Washington State funding request. Led a $300K new revenue campaign for a regional, clean energy organization, which included an event with the Mariners. In one year, produced over 25 events with local and national civic leaders, including a 500-person gala. With each client, she is on a mission to craft content, strategy, and brands that sing.

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