Showcasing leadership and luxury in senior living.
Leisure Care is one of the largest privately owned operators of senior living communities. Its inventive ‘Five-Star Fun’ philosophy has changed the perception of senior living by providing luxury amenities and promoting healthy, active lifestyles.
PARSONS + CO helps the company build key industry and media relationships, break through the stereotypes associated with senior living, develop crisis communications strategies and showcase the energetic leadership team and creative corporate initiatives.
We also work with individual communities to provide brand consistency, secure media coverage and promote local programs.
- Raised company and leadership profile in local and national business and senior housing industry media
- Developed programs to improve consistency and effectiveness of PR and branding in local communities
- Spearheaded development and launch of One Eighty Foundation, the company’s philanthropic arm.