Coffee branding from the grounds up.
trücup is a revolutionary low-acid coffee that tastes great and is easier on the stomach than traditional coffee. They wanted a brand that was built on personality and humor and turned to PARSONS + CO to get things brewing.
Our work included leading branding sessions with senior leadership team, naming the company and all of the coffee products/blends, creating collateral and website and managing the nationwide launch – resulting in coverage on Today.com, Cooking Light and other lifestyle and beverage industry media.
- Created all aspects of brand including naming, collateral and marketing strategy
- National media launch resulting in significant coverage in lifestyle and industry media
- Developed partnership with national distributor to reach more than 400 commercial customers