GRAYL

Changing the way we think about single-use plastic, one bottle at a time.

GRAYL is a globally conscious, Seattle-based company that makes convenient water purifier and filter bottles for everyday travelers and adventurers.

PARSONS + CO helps GRAYL form strategic partnerships and build market momentum through targeted media relations outreach. We’ve garnered coverage in numerous top-tier national and travel-industry outlets, including Condé Nast Traveler and The Today Show with Megyn Kelly.

PARSONS also worked with GRAYL to develop a partnership with the Adventure Travel Trade Association to help reduce single-use plastic in the travel industry, as well as educate and increase visibility of the profound need and impact within their target markets.

Results:

• Garnered national coverage in outlets such as Condé Nast Traveler, ESPN, HuffPost and The Today Show, which resulted in the company’s most profitable day of sales to date
• Launched major industry partnership to increase visibility and educate the travel industry
• Helped build lasting relationships with targeted media and influencers in various verticals