Montinore Estate

Media relations for exceptional wines produced using sustainable growing practices.

Located in Oregon’s north Willamette Valley, Montinore Estate produces superior Pinot Noirs, cool climate whites and fascinating Italian varietals.

Parsons + Co was enlisted to position Montinore Estate as a leader in Biodynamic viticulture. As the largest producer of estate wines made from Biodynamic grapes in the country, Montinore Estate is at the forefront of natural winemaking. We helped the winery develop brand stories to reflect its unique wine and reach new customers through media relations.

Results:

• Formed new relationships with top-tier national wine writers and editors to provide education and awareness
• Garnered coverage in outlets such as Northwest Travel + Life, Oregon Wine Press, Well + Good, and more

Coverage:

• Bloomberg: The 50 Best Wines Under $50
• Food & Wine: 17 Rieslings That Show Off Everything the Grape Can Do