The Travel & Adventure Show

Media outreach and support for the Seattle launch of America’s largest consumer travel show.

The Travel & Adventure Show is the leading consumer travel show in the U.S., connecting millions of travel enthusiasts with top travel destinations, travel experts, and industry leaders from around the world. For over 20 years, the show has hosted events in major U.S cities, influencing billions of dollars in travel bookings and inspiring travelers to explore the globe.

Parsons + Co was brought on to support the launch of the Seattle show. Our team led media outreach and coordination to build awareness and excitement ahead of the event.

Results:
Through strategic media outreach, we secured numerous news stories and coordinated live television segments promoting the show. The Seattle Travel & Adventure Show welcomed over 9,000 attendees across two days, surpassing attendance predictions and establishing Seattle as a successful new stop in the national show series.

Coverage:

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