TheWMarketplace

Messaging, media relations and strategic consulting for an e-commerce platform that supports women-owned and gender-balanced businesses, both retail and service providers.

TheWMarketplace is an e-commerce website featuring women-owned or gender-balanced businesses, professional services and non-profits. This first-of-its-kind platform aims to close the economic gender gap.

Parsons + Co started working this startup to develop strategic messaging for this innovative and mission-driven online platform to support women retailers and service providers.

We also isecured media coverage with influencers, podcasts and business journals. We built relationships with the media to promote the TheWMarketplace founders as thought leaders and influencers in their field.

Results:
  • Developed a cohesive messaging platform for use on the website, social channels and other media
  • Secured media coverage and worked with social media influencers for promotion on their channels, as well as secured podcast interviews both locally and nationally.
Coverage:

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