Mighty-O Donuts

Media Relations + Public Relations for a socially conscious donut company.

For more than 20 years, Mighty-O has created donuts from organic, non-GMO and plant-based ingredients. And for those two decades this donut company has been using recyclable materials, avoiding food waste and taking steps to reduce what goes into the landfill. PARSONS + CO works to promote the company and expand awareness about its sustainability efforts.

From promoting its Tour de Donut + Meet Me at Mighty-O campaigns, to flavors of the month and shutdowns during the pandemic, we found opportunities to share Mighty-O’s sustainability message, as well as fun storytelling around donuts, respond to crisis situations and connect to reporters and influencers.


  • Oso Strong memorial campaign.
  • Raising awareness of the Tour De Donut.
  • Promotion of an April Fool’s donut.
  • Meet me at Mighty-O Campaign

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