Social media management and media outreach for the makers of the World’s Best Cheese.
Rogue Creamery is a sustainable cheesemaker and B-Corp located in Southern Oregon. In 2019, their Rogue River Blue won World’s Best Cheese in Bergamo, Italy – the first time an American company won this prestigious award.
Parsons + Co’s mission: to increase Rogue’s brand of sustainability and commitment to positively impact the planet.
The social media launch of Rogue River Blue 2020 resulted in a record number of online store sales through the company’s website. Alongside our social media strategy we used media relations to highlight the award-winning cheese, environmental practices and community philanthropy to earn earning coverage in national, regional and local outlets.
- Garnered interviews in both national publications and TV news media for a long-term donation campaign
- Increased social media platform followers by 30% and increased engagement through consistent messaging and creative social campaigns
- New York Times: They’ll Be So Blue Thinking About You
- Deli Market News: Rogue Creamery Introduces Cheese is Love™ Cheddar to Give Back to a Community in Need
- Seattle Times: Foodie gifts 2020: Top finds for home cooks and food lovers