Vermouth Beauty

Elevating a sustainable beauty company through refreshed messaging and media relations.

Vermouth Beauty is re-inventing the traditional lipstick experience. The women-owned business combines natural, plant-based ingredients to create nourishing, easy-to-use lip crayons that build and blend like a dream. They are 100% compostable and use no plastics or microplastics.

To break through the loud, heavily marketed beauty industry, PARSONS + CO crafted succinct, lively messaging to help Vermouth Beauty stand out. We honed in on the sustainability mission of Vermouth to garner media interest and engaged local content creators through intimate events.


  • Secured local and national media coverage.
  • Thoughtful introductions that led to fruitful partnerships with other like-minded brands.
  • Implemented engaging events to build brand ambassadors.

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